Wednesday, April 08, 2009

Dan Ariely - Predictably Irrational

Dan Ariely's fantastic book, Predictably Irrational, has a very cool website with lots of nice features, including a blog (today's post is on how to spend $37.50 for a latte).

More interesting to me, however, is the collection of print and audio excerpts - especially for those of you who do not yet own the book. Check them out.
EXCERPTS


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